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Entegral Technologies, together with the head of Property 100 Group Consulting division, Alex Fenwick, recently started a revamping project on the Property 100 Groups’ Corporate Identity. The idea behind the revamp was to give the Property 100 Group a new, fresh look and feel but at the same time ensure that Property 100 clients still recognise the brand.
The first element tackled was the logo of the company. The goal was to transform it into a more streamlined identity element, but still keeping all the characteristics of the old Property100 brand experience. One of the characteristics that were focused on when planning the redesign was that the logo and other elements could be extended to the other business areas of the group.
The logo needed to be updated to have a more modern look and feel. The existing colour palette was retained but updated to more vivid colours. The key elements in the logo were also retained but simplified to ensure that the golden thread is pulled through the whole identity of the Property 100 Group.
A new website is in the process of being developed by Entegral’s Development team. It will be based on the new Corporate Identity and new web design principles. The website will be more user-friendly and will also integrate the additional Group Services websites such as Bonds100, Credit100, Legal100, Insure100, Edu100.
The basic new corporate identity is already being implemented throughout Group100. In addition the new Property 100 website will be launched soon.
Roodepoort on the West Rand has weathered the recent property storm better than most areas and local experts are predicting a good 12 months ahead for the West Rand town.
Werner van Schalkwyk, principal of the local Chas Everitt International franchise, says that property values in Roodepoort have been comparatively resilient in recent months, thanks mostly to ongoing commercial development that has underpinned housing demand.
Current projects include commercial extensions to the existing MTN hub in Constantia Kloof and a new 5 000sqm shopping centre being planned off Hendrik Potgieter Drive.
“Roodepoort has remained popular with both commercial and residential clients,” he says. “Due to its location and excellent facilities, there will always be a demand for property here if it is priced correctly. And now the more stable interest rate climate is beginning to boost buyer sentiment again.”
The area’s appeal is bolstered by a host of excellent shopping, entertainment, sporting, educational and medical facilities. Its ecological attributes include the Witwatersrand Botanical Gardens and the famous black eagles. Many homes also enjoy panoramic views of the Magaliesberg mountain range, and business logistics are made easy via the major highways that feed into the area.
“In addition, Roodepoort offers properties to suit just about every pocket, ranging from R295 000 sectional title homes to luxury mansions costing R3 and R4m. There are also many homes to rent, with a typical two-bedroom unit renting for R2 800 a month,” says Van Schalkwyk.
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