RE/MAX of Southern Africa, currently the second best regional performer behind the Czech Republic within the global group’s 92 regions, is on track to open a total of 35 franchises in South Africa this year.
The group had opened 25 new offices by September and is currently converting three offices in the Gauteng area to its brand this month.
Riding high from its best sales month so far this year of R800m in September an upbeat Jeanne van Jaarsveldt told delegates attending a recent Durban group awards gathering that RE/MAX had weathered the exodus of estate agents from the industry extremely well. Based on recent Estate Agency Affairs Board figures the number of registered agents nationally had dipped from 88 000 to a current 45 000. RE/MAX by comparison had shed just less than 12 percent of its sales staff.
This figure had been considered negligible by the US parent company in terms of other regional agent losses and was one of three considerations – along with that of agent productivity and franchise growth – for the South African subsidiary’s current high global ranking.
Substantial rand investment in profiling the brand – according to van Jaarsveldt the largest “share of voice” budget within the industry as measured by AC Nielsen AdEx - and increased training and consumer services intended to spearhead growth of the group to a 3 000 estate agent sales force and a market share of 30 percent within the next 18 months.
Click to read more property related articles
No comments:
Post a Comment